ELEVATE 2,400FT

First Ascent · 300 numbered

THE CLIMB IS THE POINT

Training apparel for people who treat progress as a practice, not a phase. The first run is capped, numbered, and never reopens.

260 GSM PURE COTTON ● IN STOCK NOW ● 300 NUMBERED ● FREE SIZE EXCHANGES ● REAL GARMENT MEASUREMENTS ● SHIPS WORLDWIDE ● 260 GSM PURE COTTON ● IN STOCK NOW ● 300 NUMBERED ● FREE SIZE EXCHANGES ● REAL GARMENT MEASUREMENTS ● SHIPS WORLDWIDE ● 260 GSM PURE COTTON ● IN STOCK NOW ● 300 NUMBERED ● FREE SIZE EXCHANGES ● REAL GARMENT MEASUREMENTS ● SHIPS WORLDWIDE ●

Find your fit

In stock · Free size exchanges within 30 days

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The 300 Heavyweight Tee

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The BASECAMP Heavyweight Tee

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The Obsidian Sports Top

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2,400 FT · THE IDEA

01

The idea

No summit. Only the next one.

Most gym brands sell a picture of the finish line. There isn't one.

Progressive overload is the entire mechanism of getting stronger — you add a little, you adapt, you add a little more, for as long as you keep showing up. That isn't the discouraging part. It's the good part.

Our mark is two peaks because the work is a climb. We build for people mid-route. Rest days are part of the climb, and we're never going to tell you otherwise.

Read the whole thing↗

The founding cohort

300 numbered. Then never again.

A first ascent is the first successful climb of a route. It happens once — every later climber is a repeat. That's the whole idea.

When the 300 are gone the cohort closes. We won't reopen it, extend it, or quietly add a few more.

Claim a number↗
  • 1 A permanent number, 001–300, on your order and on a card in the box.
  • 2 Numbered card and patch shipped with your pieces.
  • 3 Your name on the Founders page for as long as the brand exists.
  • 4 First access to every future drop. Permanently, automatically.
  • 5 A vote on the colourway for drop 002.